Purchasing is Overlooked in Startups
April 1st, 2012I have noticed that startup companies generally pay careful attention to making sure that certain key players are well chosen and are on board to participate in the critical planning and decisions that are so crucial to the earliest phases of a startup’s existence. However, there is a common pattern to the choices that speaks to the inexperience of many founders of such startups – at least when considering companies that plan to manufacture a product.
Most would agree that it is common-sensensical for the founders to include a business-type, a technical-type, a finance person, a commercial attorney and an IP attorney. Some even skimp on adding a full-time business-type, apparently assuming that the job can be shared by the other two founders. This minimalist approach may be barely feasible during the angel round of financing because the founders are trying to focus on a business plan and it is quite possible that the two of them have enough intellectual horsepower and prior experience to pull together a passible initial business plan.
Assuming the team ever gets a chance to pitch to a real live venture capitalist, they will quickly discover that VCs value the strength of the startup management team almost as much as their having an attractive business plan. Not having a well-seasoned business person will likely be seen as a critical weakness, even in the financing phase before the startup begins initial operations. However, even the VCs frequently fail to focus on a key competency that must be represented on the startup team.
All too often when initial operations are being planned and the need to establish key supply agreements comes to the fore, the startup team fails to add a key player – a seasoned purchasing person. They don’t just don’t forget this position, they don’t even know what the function does. Part of this situation is a result of the key players’ past experiences. In most organizations, purchasing, as well as materials management as a whole, is not ordinarily encountered or understood. The simple truth is that when operations are running smoothly, few stop to think how good a job purchasing, materials control and logistics (materials management) are doing. Since purchasing usually supports operations without a visible presence, it’s easy to assume they have a subsidiary role until actual operations are at hand. This is a long-winded way of saying “Out of sight, out of mind”.
I encountered the problems caused by the lack of a purchasing professional in a consulting job with a startup. Several exceptionally important purchasing agreements were being negotiated by the vice president of engineering. He was a bright and experienced engineering manager who came from a major company. However, the fact that he had risen through the ranks of his previous company in engineering, resulted in his having only an advanced layman’s understanding of all of the purchasing and material control ramifications of many of the issues he negotiated. When I attempted to explain that these issues were every bit as important to the purchasing agreement as the pricing of the assemblies he intended to buy, he listened politely but failed to change his focus. Bottom line, when a purchasing professional was finally brought on board, he inherited a desperately incomplete and one-sided set of agreements regarding forecasting of purchasing requirements, scheduling of subsequent purchases and management of the logistics. Warranty terms, liability terms and myriad financial and legal issues were defaulted to the supplier’s purchase order terms and conditions because my client only had a set of buyer’s purchasing Ts&Cs that someone had cribbed from another company. I never saw my client’s alleged Ts&Cs and I suspect most of his team hadn’t either. The result was a very lop-sided allocation of risks to my client, rather than a sharing of the risks. Furthermore, the supplier knew my client needed to conclude the agreement quickly due to financing and product launch pressures. The supplier was under no such pressure and merely had to hang tough until my client had to concede on key points solely for the sake of expediency.
Does any of this sound familiar? If it does, then whether you are on the startup side of the equation or are on the VC side, the subject of purchasing merits as much scrutiny in structuring the deal as do the finances.








